Gilako Handicrafts
Role
UIUX Designer
Date
January 2023
Description
Handmade dolls for children
Role
UIUX Designer
Date
January 2023
Description
Handmade dolls for children
01
Overview
01
Overview
Gilako is a company specialized in Producing handmade dolls. Their Main marketing goal has always been children under 12 but as they expanded, they decided to concentrate on older ones, As well. Our collaboration started when they felt the urge to have a website for their business. Thus, We negotiated and they clarified their goals, we reached the agreement and together we started to create something attractive while simultaneously feasible.
Problem Statement
Instagram was utilized as the main way to sell their goods for the owners of Gilako Company. It was decent up to some extent but could not meet their expectations, so they were looking for a more reliable, faster and user friendly environment to expand their business.
Solution
Thus, Gilako Website idea was created and the journey started.
02
Design process
Step By step Process of identifying problems, finding solutions while being in user’s shoes will be utterly explained in this case study.
Activities
Competitive Analysis
User Interview
User Research
Affinity Diagram
Empathy Map
Moscow Table
Priority Table
Information Architecture
User Flow
Wireframe
UI Design
Competitive Analysis
User Interview
User Research
Affinity Diagram
Empathy Map
Moscow Table
Priority Table
Information Architecture
Information Architecture
User Flow
Wireframe
UI Design
Competitive Analysis
User Interview
1. Do you Have a child?
2. How attractive you find dolls either for you or your child?
3. Do you know any specific place to find dolls?
4. Do You believe they own the highest quality and lowest price?
5. Is it easy for you to find decent packaging for any specific date such as birthday or even valentine day?
6. Websites are more reliable or Instagram pages, As far as your are concerned?
7. What sorts of dolls do you prefer?
1. Do you Have a child?
2. How attractive you find dolls either for you or your child?
3. Do you know any specific place to find dolls?
4. Do You believe they own the highest quality and lowest price?
5. Is it easy for you to find decent packaging for any specific date such as birthday or even valentine day?
6. Websites are more reliable or Instagram pages, As far as your are concerned?
7. What sorts of dolls do you prefer?
Affinity Diagram
User Persona
User Persona
Luca
Carpenter
Father
He is a full time carpenter who got married 5 years ago. his son is 4 years old and adores stuffed animal dolls a lot. Luca likes to make him happy so he looks for the best possible options.
Demographics
Age: 32
Devices
Mobile and laptop
Location
At work, Home
I feel the urge to find a Suitable place to be able to buy dolls without worrying About anything else