Gilako Handicrafts

Gilako Handicrafts

Role

UIUX Designer

Date

January 2023

Description

Handmade dolls for children

Role

UIUX Designer

Date

January 2023

Description

Handmade dolls for children

01

Overview

01

Overview

Gilako is a company specialized in Producing handmade dolls. Their Main marketing goal has always been children under 12 but as they expanded, they decided to concentrate on older ones, As well. Our collaboration started when they felt the urge to have a website for their business. Thus, We negotiated and they clarified their goals, we reached the agreement and together we started to create something attractive while simultaneously feasible.

Problem Statement

Instagram was utilized as the main way to sell their goods for the owners of Gilako Company. It was decent up to some extent but could not meet their expectations, so they were looking for a more reliable, faster and user friendly environment to expand their business.

Solution

Thus, Gilako Website idea was created and the journey started.

02

Design process

Step By step Process of identifying problems, finding solutions while being in user’s shoes will be utterly explained in this case study.

Activities

Competitive Analysis

User Interview

User Research

Affinity Diagram

Empathy Map

Moscow Table

Priority Table

Information Architecture

User Flow

Wireframe

UI Design

Competitive Analysis

User Interview

User Research

Affinity Diagram

Empathy Map

Moscow Table

Priority Table

Information Architecture

Information Architecture

User Flow

Wireframe

UI Design

Competitive Analysis

User Interview

1. Do you Have a child?

2. How attractive you find dolls either for you or your child?

3. Do you know any specific place to find dolls?

4. Do You believe they own the highest quality and lowest price?

5. Is it easy for you to find decent packaging for any specific date such as birthday or even valentine day?

6. Websites are more reliable or Instagram pages, As far as your are concerned?

7. What sorts of dolls do you prefer?

1. Do you Have a child?

2. How attractive you find dolls either for you or your child?

3. Do you know any specific place to find dolls?

4. Do You believe they own the highest quality and lowest price?

5. Is it easy for you to find decent packaging for any specific date such as birthday or even valentine day?

6. Websites are more reliable or Instagram pages, As far as your are concerned?

7. What sorts of dolls do you prefer?

Affinity Diagram

User Persona

User Persona

Luca

Carpenter
Father

He is a full time carpenter who got married 5 years ago. his son is 4 years old and adores stuffed animal dolls a lot. Luca likes to make him happy so he looks for the best possible options.

Demographics

Age: 32

Devices

Mobile and laptop

Location

At work, Home

I feel the urge to find a Suitable place to be able to buy dolls without worrying About anything else

Moscow Table

Priority Table

User Flow

Wireframe

UI Design

Next Project

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